Byredo
Swedish perfume house Byredo was founded in 2006 by former basketball player Ben Gorham. His ambition was to translate memories and emotions into products and experiences. Iconic Byredo perfumes such as Bal d'Alfrique, Gypsy Water and Blanche are now hugely popular worldwide. Byredo make-up is unique for its organic shapes and combines rich colours with creative expression. You can apply Byredo make-up how and where you want: be your own make-up artist.
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Byredo at Skins
Swedish perfume house Byredo has been loved worldwide for years for its minimalist product designs and fragrances that evoke emotion. Founder Ben Gorham founded Byredo in 2006, starting the brand as a creative project. He had no background in the perfume world, but was fascinated by the effect fragrances have on memories and how perfumes can transport you to a moment of nostalgia. Former basketball player Gorham draws a lot of inspiration from his Indian background, trying to incorporate influences from different cultures into Byredo perfume. For instance, for the iconic fragrance Bal d'Afrique, he drew inspiration from his father's travel memories in Africa.
Byredo is known for combining Scandinavian aesthetics with influences from around the world. The simple perfume bottles reference Swedish minimalism and look great in any bathroom.