Where does BYREDO come from?
Our Skins Experts take you through the story behind BYREDO, the fragrance brand loved worldwide for its minimalist aesthetic and extraordinary fragrance compositions. In this short story, you will discover where BYREDO comes from, who the founder is, what the name means and when the brand launched its make-up line.
Which country does BYREDO come from?
BYREDO was founded in Sweden. The brand was launched in Stockholm in 2006 and has since been known for its clear signature: Scandinavian design combined with rich, emotional fragrance experiences. This unique blend makes BYREDO stand out within the world of niche perfumery.
Who is behind Byredo?
The founder of BYREDO is Ben Gorham, a creative mind with an Indian and Canadian background, raised in Sweden. With a background in art and fashion, he decided to translate his memories and cultural influences into fragrance. Gorham works with renowned perfumers such as Jérôme Epinette and Olivia Giacobetti to bring his visions to life.
What does byredo mean?
The name BYREDO is derived from the English word ‘by redolence’, meaning ‘through fragrance’. The name reflects the brand's premise: to capture memories and emotions through scent. Each creation is meant to tell a story or evoke a feeling, without unnecessary frills.
When did Byredo launch make-up?
In 2020, Byredo expanded its world with an expressive make-up line, developed in collaboration with make-up artist Isamaya Ffrench. The collection reflects the same philosophy as their perfumes: creative, unconventional and free of rules. The line includes lipsticks, mascaras and eyeshadows with striking colours and sculptural packaging.
Want to know more about Byredo's products? Get advice from our Skins Experts, online and in our boutiques.
